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He led before he coached.

Ludovic Baumgartner. Twenty years inside companies, an Executive Committee seat, full P&L ownership. Then ten years exploring what actually gets an executive to shift. The practitioner, not the theorist.

Executive sparring partner

3 ways of working together.

Ludovic Baumgartner, coaching session

Coaching & Mentoring

Coaching and mentoring, individual or collective — executives, Executive Committees and CHROs.

The best have a coach; is yours at the right level?
Ludovic Baumgartner’s book “Pourquoi je n’arrive pas à changer”

Book

“Pourquoi je n’arrive pas à changer?” (in French) — the mechanics of change, applied.

★★★★★  4.8/5 · 55 Amazon reviews
Read the reviews of the book
Ludovic Baumgartner on stage

Keynote

“The 3 Waves of AI” — bring your C-suite on board, or book it for your next event.

Host a keynote on AI’s impact for mid-market companies
The founder

You have the competence. That is not where the game is decided.

“The problem is never competence. It is what happens between competence and decision — your patterns, your blind spots, what you no longer see because you are too close to it.”

That is precisely where Ludovic Baumgartner works. Wegartner — a contraction of his name — carries one simple idea: you do not transform an executive by listening to him, you augment him. The structure of a firm, the candor of a man who has carried a P&L.

Ludovic Baumgartner in conversation, studio podcast setting
01
The track record

A track record that forges experience.

No one listens to a coach who has never held a P&L. Each step laid down a piece of the puzzle — from the field all the way to the Executive Committee room.

Decathlon
Manager — schooled in the field

Leading teams where results show every single day. Management by proof, not by theory.

Manpower
Headhunted for headquarters

Headquarters culture and network culture, the logic of growth. Learning to read an organization from the inside.

G4S
CMO, Executive Committee member

The Executive Committee years: political reading, governance, high-exposure trade-offs — a P&L on his shoulders. He has sat in the chair.

Digital entrepreneurship
Founder

The customer at the center, technology as a native language. Building and risking, not just managing.

Consulting
Change Management

Transforming people and organizations, led from the inside. The mechanics of change, at scale.

Wegartner.
Founder · Executive coach

The synthesis of an entire career in a single protocol: shifting an executive from a management posture to a leadership posture.

02
The credentials

An intuition, backed by proof.

No one asks for his credentials before believing him. But they confirm what executives already sense from the very first session.

Education
ESSEC · MIT · Geneva
Academic rigor put to work in the field. A top-tier business school, MIT, the University of Geneva.
Certifications
Equipped and accountable
MBTI practitioner, Change Management (Acertare), applied neuroscience.
The book
“Pourquoi je n’arrive pas à changer?”
The scientific backbone of the method, written for a general audience: more than 50 reviews, 4.8/5 on Amazon. A second book, on leadership transitions, is forthcoming.
Continuing education · 2026
Rewired AI-native, at the source
In a selective cohort on an executive AI & leadership curriculum built on Chicago Booth standards (an OpenAI collaboration). You cannot coach a shift you have not made yourself. Continuing education, non-degree.

One clarification — because our Constitution requires it: this is neither a degree, nor an accreditation, nor a partnership. It is a demanding update, followed at the source, under way in 2026.

Proof by peers

Executives of your rank. Verifiable.

Not anonymous testimonials. Executives willing to put their name and their title behind their words.

Arnaud Gauthier, International Sales Director on the Executive Committee of a tech industrial company
Client testimonial · Executive Committee
“Ludovic enabled me to reach my goals on an ambitious timeline. Professional, personal, mindset, business, tech — Ludovic is the total partner. Rare. I recommend him.”
Arnaud Gauthier — International Sales Director · Executive Committee · Tech industry

“Every session is intense, unsettling, and pushes you into a genuine reassessment: sometimes uncomfortable, always useful.”

Silvio Araujo — CEO

“The coaching brought clarity where things were blurry, and momentum where I was going in circles.”

Homeric de Sarthe — CEO, Executive Committee

“I have had the opportunity to work with many coaches […]. With Ludovic, the experience is of an entirely different order.”

Patrick Azoulay — former executive, coach of coaches
◆ The founder · Wegartner

Thirty minutes with him. A candid read of what is at stake for you.

Not a sales pitch — a first, unvarnished assessment of your situation. Seats are limited: Ludovic holds only a handful of these conversations.

Book my 30-minute video call →